Health 2.0, or how we create new illnesses
We engage in market research, then go through quality/focus groups and quantitative research studies to find out about pre-existing conditions and symptoms that occur in an actually healthy population. We skim off the five most popular symptoms and package them into a new illness, add further symptoms to the mix and market the illness and drug/treatment via this website and in newsletters and offer self-diagnostic tools and specific treatments for the urban and rural population. Health 2.0. Using self-diagnostics: Doctors, hospitals and partly also labs are cut out of the health-business. Pharma alone produces illnesses, creates diagnostic tools and delivers solutions.