ÒThis is the future now,
This is the freedom given to you,
To live the future now,
Now or never!Ó
Supernaut*
The cold precision and underground
aesthetics of the slideshows of the projects ÒGWEI - Google will eat itselfÓ
and ÒAmazon NoirÓ bring to mind conspiratorial meetings of sabotage
groups, the difference being that they open to the masses. At the exhibition in
Johannesburg (GWEI - UBERMORGEN.com feat. Alessandro Ludovic vs. Paolo Cirio), the slides were shown
using as many as five overhead projectors. By the way, after a friendly
threatening letter to the designers of its unwanted fiscal cancer, Google
censored access to all GWEI sites and urls. HmmÉ imagine Google writing to you,
it is as if you were written to by the Milky Way or the Pacific Ocean. Unexpected
indeed.
The UBERMORGEN slides document,
explain and evoke concepts, ideas and processes underlying their work. By
being, thus, subsequently shown via a romanticized and biased retelling of
events, as well as via convincingly designed logos, schematic explanations of
the type and course of the sabotage combined with a tinge of instruction, the
projects of the future are monumentally historicized. What do UBERMORGEN mark?
What is it that we will have to attempt to do with slim chances of success? In
addition to its technical superiority, Amazon Noir beat the good Amazon with slogans
denying copyright on pixels on computer screens and ripped off the mask of its
rival counterpart by successfully drawing it in the show of its own
publishing/sales policy. Just like headhunters going after celebrities,
UBERMORGEN come and shatter the dignified piece of the super powerful. Content
with an honourable defeat and shared glory as a
consolation prize, they disappear into the night.
References, scenes and poetics of
the noir featured in the slides bear witness to the intensions and the outcome
of sticking to the code of voluntary losers Ð the authors choose the roles of
villains in the circumstances for which they cannot be responsible and must
cope with. Indeed, UBERMORGENÕs actions highlight the boundaries of sheer
necessity, namely, the imperative of defense against the supremacy of the good
guys Ð in this case corporate logic Ð becoming a natural and in and of itself
good state of things. In a situation where there is no choice, UBERMORGEN
choose to push the limit of what is considered to be net-art fair-play and
juxtapose risk and anxiety of an offence with the obviousness of their
intentions and quick distribution of spoils through peer 2 peer networks or the
Google to the People company. That is why they can ironically reflect their own
position as anti-heroesÉ
The series of photographs ÒChinese
GoldÓ stands apart from the rest of the groupÕs work. There is no sabotage, no
intelligent or explosive solutions. The photographs of these captives of the
international trade in cheap labour and images of their virtual products Ð
computer game characters are all in the same blue monochromeÉ
Domenico Quaranta** believes that
this is BernhardÕs way of uniting them, bringing them to the same level.
Rather, here his freestyle research on gold farmers finds itself in a
potentially very productive dead end. These photos may not be able to upset our
consumerist appetite since we are bombarded with such stories and material on
the Internet and who cares! But they can pave the way for future actionsÉ On
the other hand, by showing scenes shot at BelgradeÕs gaming venues,
UBERMORGEN.COM creates a series of hallucinogenic game-like sights where,
according to Quaranta, gamers do not distinguish between the real and the
virtual. For now, we can console ourselves with the authorsÕ statement that
their works are not user-friendly. If we want to agree with DomenicoÕs
interpretations, we have to ask ourselves whether UBERMORGEN are satisfied with
the banality of the future now, with building monuments to that banality. I
would wait for some more attempts by UBERMORGEN, like the one with losers
playing computer games deliberately badly (visit www.youtube.com)... Banality, weakness
and dullnessÉ ÒThat'll be the dayÓ is the vision of the UBERMORGEN future.
* Belgrade-based alternative rock
band
**http://www.ubermorgen.com/publications/CHINESE_GOLD_QUARANTA_06/UBERMORGEN_eng_chinese_gold.pdf