The lazy way: Ubermorgen Ubermorgen is a group of artists in
Vienna, Austria, founded in 1999 by Hans Bernhard (founder of etoy) and Lizvlx.
Ubermorgen focuses on exploring contemporary legal issues, especially those of
security, privacy and copyright. bermorgen is the German word for "the
day after tomorrow" or "super-tomorrow".
To those who have the guts to say to my face that i'm some kind of
"new media art" guru, i like to highlight that i arrived pretty late
on the field. Approx. two years ago. I conceived a crash course for my ignorant
self (this blog), went to festivals, read books on the subjects, etc. I then
realised how lucky i was: there are so many bad/boring net.art projects and
interactive installations i never got to see. As it happens in other
disciplines some artists who were working with the net when i still didn't know
how to use a computer have disapeared (not necessarily the worse ones) or have
started to repeat themselves again and again. Others just stand out. Lizvlx and
Hans Bernhard from Ubermorgen belong to the latest category.
I got to know their work during the 2005 edition of Ars
Electronica, one of their most talked-about project, [V]ote-auction, had just
received a Nica in the Net Vision category. During the 2000 election campaign
opposing Al Gore to George W. Bush, this online auctioning platform gave voters
the opportunity to sell their vote to the highest bidder. The project gained
enormous media attention, the legal system started an investigation in 14
States, so did the FBI, the CIA, etc. In total the project generated 2 500 news
features. Ubermorgen calls this type of action "actionism" and
"media-hacking" and the experience inspired them to come up with The
Injunction Generator (honorary mention at ars), a software module which claims
to make on request legal injunctions and personalized documentation in
.rtf/.pdf format to force a site into taking its contents offline (just like
ubermorgen was obliged to do with Vote auction).
Of course, there's more to Ubermorgen than [V]ote-Auction...
What's your background? How did you get to become a artist? if the
label "artist" suits a "maverick Austrian businessman" like
you...
Hans: Artist is fine with me, it makes things less complicated. I
studied visual media art at the University of Applied Arts in Vienna Austria
with Professor Peter Weibel, Aesthetics in Wuppertal (Germany) with Bazon
Brock, Art History at Art Center College of Design Pasadena (USA) with Peter
Lunenfeld and Digital Culture with Lev Manovich at UCSD (USA). The becoming of
an artist was rather simple, it was all about useability. Although in the
beginning - with etoy - we did not really consider our work as art but rather
as radical self-experiments, social and technological experiments - but after
eliminating all other fields (such as sports, politics, etc...) there was
nothing left but art. Today i consider this process to be freestyle research.
Conceptual art is crossed with experimental research and massmedia stunts - but
the products (sites, digital images, sculptures, emails, logfiles, paintings,
drawings, etc.) are positioned in the art context. During project-phases we
play different roles and use a series of aliases, sometimes we even swap
aliases with other entities (for example the andreas bichlbauer/andy bichlbaum
character of the Yesmen is such a shared character-set). With such identity
changes, we position ourselves as doctors, businesspeople, retired military
personell or teenagers.
lizvlx: Ohh, dwelling on my background. Well, yes, I pretty much
always wanted to be an artist (besides wanting to be an archeologist or
physicist), but I found the art schools to be a bit boring, to be honest, so I
quit art school (I did painting and tapistry) and went on to study commercial
sciences and market research, which was absolutely interesting. I continued
working in the arts on the side until the web started to really develop in the
early 90ies, and then I shifted my focus onto coding, pixeldrawing, digital
manipulation etc. My focus was always on being userunfriendly, and I am
actually quite happy working together with Hans, because with him I can work
very freely and I donÕt feel stuck in any bad compromise (which often the case
when working together). It is great, I can work and do not
need to really talk about it, and Hans can talk without being
controlled by me, we donÕt need to agree with one another in order to work
together.
etoy - the first street-gang on the internet
You're one of the founders of the legendary etoy, the "first
street-gang on the internet." How do you feel when you look back at your
etoy activities during the late 90s?
Hans: ItÕs great to be a founding member of etoy - the
etoy.CORPORATION. Today i am glad about my 1999-move away from the operating
business into the steering committee (etoy.holding), with the contemporary etoy
i would not want to be involved further than dealing with strategy, finances
and trademarks. Our edge-game was just happening at the perfect moment in
internet history (1994-1999). We were experimenting in the fields of
internet-technology, drugs (especially LSD and MDMA), economics, politics and
social engineering. Corporate Switzerland, Viennese Actionists and the Dot Com
Boom gave us the tools (corporate identity manuals, die Aktion, business plans)
to work on a piece of radical corporate software (etoy). My main technique is
sampling / collage. Influenced by New York rap music from the 1980s, i learned
to agressively copy & paste and to invisibly mix conceptual elements with
visuals and philosophy with code. The myth of the pop-star and the construction
of a fascist global uber-corporation was the driving force behind etoy. This
fusion of drugs and technology was blended with results of our analysis of Andy
Warhol, Archigram, Futurism, Michael Milken and contemporary boys groups such
as The Backstreet Boys. etoy was organized like a Formula-1 team. Highly
efficient, strongly hierarchical, very high-tech, glamour and stylish to the
outside. But deep inside, etoy was a hardcore cult.
What motivated [V]ote-Auction?
lizvlx: Getting started was easy Š had we not gotten engaged, then
the project would have been terminated by the early intervention of New York
jurisdiction. The moment we got into working with it, it got a natural flow,
Hans working dayshifts in Vienna and Sofia and me working all night in Berlin.
Much motivation came from my personal disrespect for the numerous legal systems
of this world Š not because they are unfair or something, but because of the
bureaucrazy, the anti-communication and the all time favors for the party with
more power and money. But I grew up with all that, as my dad is a lawyer, so I
cannot be scared by being sent legal paper anyway, it is just ink on paper and
lots of emotions put into some kind of very beautiful legal poetry.
Hans: The project was brought to us by an american student, James
Baumgartner. He invented Vote-Auction version 0.9. Due to massive legal
pressure (New York City Election Committe, FBI) he sold it to us for a
undisclosed sum. Our motivation was to run it as a global communication
experiment and to radically push the boundaries of massmedia hacking, legal art
and [F]originals as far as humanly possible - under the constant strain of
legal (13 District Attorneys, Federal Attorney Janet Reno, FBI, CIA, NSA) and
social pressure (Family, Friends, Community, Lawyers).
Did you expect the echo in the mass media and in courts to be as
wide as it has been?
Hans: No. Although we felt from the beginning that there was a
good potential within the project, but initially it was running parallel to our
business activites and other projects. But soon it took over and consumed our
whole time and energy. For four months we were mainly dealing with the media
(up to 30 interviews per day, Radio, TV, Online, Print), with lawyers, with
district attorneys, with the community and with the users. We had crash courses
in international law and our lawyers had crash courses in internet technology.
The
only ones standing in the rain were the district attorneys,
federal attorney Janet Reno and the FBI. They spent millions of dollars
investigating the case without ever having the slightest idea what it was all
about. In a 27 min. primetime feature on CNN, lawyers and politicians tried to
determine whether this was an art project or a actual business by pervert
eastern European business-people (our project slogan: Vote-Auction - bringing
capitalism and democracy closer together).
Lizvlx: Ha, thatÕs funny Š because I did expect it. Well, not all
of it, but to me it was pretty clear that it would just have to rise high.
First of all, because from the beginning on, one felt that the media people
wanted to feature it as much as possible, and second, because American
institutions and people like to sue other people more than, for instance, in Europe.
And these 2 powers, jurisdiction and the media clusterfeeding one another, so
all I had to do was listen carefully to the content of the questions posed and
use all
the information so given to me and mirror it back into the media
and public again. It was such a real-time job, very charming and fulfilling Š I
am also very grateful for all the information sent to me by the numerous
Vote-Auction users.
Nazi-line, vote auction, Ars Electronica Jury Hack... You're not
afraid to get enemies? What drives such boldness?
Hans: We are looking for niches to start our experiments. These
niches bring us maximum benefit for our basic research and development. We are
not opportunistic, money-driven or success-driven, our central motivation is to
gain as much information as possible as fast as possible as chaotic as possible
and to redistribute this information via digital channels. For this we are
willing to put our careers, our money and our time at risk.
What motivates and justifies the amalgamation of fact and fiction
that characterizes many of your works?
Hans: net.art, Totalart, Junk Pop, Digital Cocaine, Children of
the 1980s. Hans Bernhard radicalizes the relation between fact and fiction by
beeing mentally ill. He can not separate collective hallucination (reality)
from individual hallucination (fiction), but from time to
time he has a vision of the whole thing. Using psychotropic drugs
(see hansbernhardblog ) and having kids, being an artist and a citizen, this
situation has to be staged into a Gesamtkunstwerk. Thanks to the new platforms
and databases (www, digital archives, mailinglists, logfiles, etc.) Hans was
able to invent and create new forms of representation and to vertically
infiltrate others with his research and identities. Such a self-experiment is
his way to end speculations about retro-visions of the future and to position
himself as a ex-neo-futurist. He understands himself in the tradition of the
great italian artist Guglielmo Achille Cavellini and his strategy of
self-historicization. UBERMORGEN.COM`s work is unique not because of what we do
but because how, when and where we do it. The Computer and The Network create
our art and combine every aspect of it.
UBERMORGEN.COM is metaphysically influenced by Lawrence Weiner and
practically enhanced by ever reinventing Madonna, Jean Tinguely, the Nouveaux
Ralistes and by the hardcore Viennese Actionists. Today we mesh and route
aggressive tactical behaviour with conservative fine art in a practical and
theoretical compound.
I get the feeling that your actions provide you with a lot of fun.
Am i wrong?
Hans: There is only one answer: 42.
Lizvlx: Well, i personally prefer the term "lust" to
"fun". That means, yes, i am lust-driven. I try to get a kick out of
the work i do, and if some actions we get ourselves into produce amusement,
then i do surely not regard the grin on my face as one out of "fun"
but
rather something that rises from the joy of fulfillment, an
element of lust. (The term "lust" is originally German and in german,
the words "lustig" (fun(ny)) and "lust" (lust, eagerness,
willingness) are all the same. I do not like the english term "fun"
because it focuses only on a superficial element of entertainment).
Google Will Eat Itself (GWEI) criticizes Google's power and
omnipresence. Isn't Google everyone's friend?
Hans: Google Will Eat Itself (GWEI) (a project in collaboration
with Alessandro Ludovico and Paolo Cirio) is a purely conceptual piece, and it
is a paradox. It can be reduced to the simple instructions of how to have a
ever-growing giant eat itself (auto-cannibalistic) while the project itself
empowers the giant to grow even faster. I would not say that GWEI criticizes
Google, it rather experiments with the new global click-economy we are now all
part of. We perform our perverted research inside Googles most sensitive
business field (The Adsense Program is GoogleÕs main revenue booster).
Lizvlx: Google cannot be anyone's friend. Companies are no
friends, they are not people and thus no friends. I cannot stand it when people
use human emotions in connection to legal entities and/or marketing
constructions. Well and then, i would personally prefer
friends that do not possess omnipresence, i rather go for the
personal understanding and private chitty-chat than the global know-it-all.
Regarding the criticizing of google - i guess, we are just trying to improve
the system. As an experiment. the google people had a great idea when they set
up the advertising scheme on google. But just like with any other system and/or
software, you can code additional functions to enhance the existing software
and take it further. This is what they call progress, isn't it?
How did Google react to your action?
Hans. Just a couple of weeks ago we received the first official
Google letter from their legal department in Hamburg (Germany). They are
extremely friendly in their wording and they ask as to consider that our
project is against Googles Terms and therefore illegal. Also they state that
they understand that it is an art project but still we had to stop immediately.
For us this is new territory because Google usually does not communicate
human-to-human (they have machines doing that for them). Our favourite vintage
Apple System Sound is: "Sosumi".
Can you tell us something about your new projects? There are
rumours about a follow-up of GWEI...
Lizvlx: We are working on a new project together with Paolo Cirio
and Alessandro Ludovico. The name is "
Amazon Noir". The Plot: "The Bad Guys (The Amazon Noir
Crew: Cirio, Lizvlx, Ludovico, Bernhard) steal copyrighted books from
Amazon.com - using sophisticated robot-perversion-technology coded by
supervillain Paolo Cirio. A massive media fight and a brutal legal fight
escalates into an online showdown with the heist at the center of the story.
Lizvlx from UBERMORGEN.COM has daily shoot outs with the global massmedia,
Ludovico and Bernhard hardly resist kickback-bribes from powerful Amazon.com
and Cirio violently pushes the boundary of copyright (just pixels on a screen -
just ink on paper). Betrayal, blasphemy and pessimism splits the gang of bad
guys. In the end the good guys (Amazon.com) win and drive off into the
blistering sun with the
beautiful and seductive femme fatale (the massmedia)."
Amazon Noir, Official Release: Nov 15, 2006
Any Austrian artist(s) whose work should get more attention from
the public?
Lizvlx: Judith Fegerl, Kasper Kovitz.
Hans: Susanne Schuda, Grischinka Teufl, Lia (she gets lots of
attention, but she is one of my all time favs), Monochrom.
Thanks Lizvlx and Hans!