The Toywar

The most expensive performance in art history. As a reaction to a law suit against the 7 founding members of etoy and to the disconnection of the web-site etoy.com initiated by the U.S. toy-seller eToys Inc., a community of net.activists built up a solidarity fonds and the Toywar-platform: The main issue was to pull down the value of the eToys-shares as fast and as far as possible. In the following weeks, activists attacked the Web-Site of eToys with different means (virtual Sit-Ins), The Toywar Web-site was a symbolic battleground in which the supporters of etoy could parade in the form of playmobil figures, avatars armed with virtual weapons. The following loss of 70% of the eToys share-value on Nasdaq was partially claimed by these actions and eToys fell victim to the burst of the dot com bubble.  eToys had a market value of 5.4 billion dollars at the height of the dot-com boom.

the Toywar Army