| our intention...
was to soft-launch the brand etxtreme.ru...
was to co-brand etxtreme.ru with LINUX
was to target on the ARS ELECTRONICA .net jury decision [awarded OS "LINUX" with first price in 1999...
was to stimulate high tension discourse within the global art and tech communities... |
| eRessources |
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| the email |
[original txt] |
| the publications |
[articles] |
| the feedbacks |
[newsgroups and mailinglists] |
| the target |
[ars electronica PR and jury] |
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| eFacts |
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| code name |
operation linux |
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| action subtitle |
"LINUX wins Prix Ars Electronica due to MICROSOFT INTERVENTION" |
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| target |
Ars Electronica Festival [worlds leading festival for electronic art] http://www.aec.at and net.jury of PRIX Ars Electronica http://prixars.orf.at |
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| action timeline |
5 sep - 22 sep, 1999 |
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| direct email |
89.000 international email-addresses |
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| target groups |
international email-addresses [target: art, culture, science, tech and press/media]. |
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| estimated reach |
our estimated reach is 850.000 unique users, our estimated frequency is 5. due to the news potential of the message, global viral effect within 3-4 hours. |
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| impact on etxtreme |
traffic and subscriptions to daily! TOP9! [e-nfo_breakfast] peeked for 13 days straight, increase of subscriptions over 2000%. |
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